The board of directors of the U.S. listed company LQR House has approved the purchase of one million dollars worth of Bitcoin as a reserve asset

PANews reported on November 19th, according to Accesswire, the US listed company LQR House Inc. (NASDAQ stock code: LQR) announced today that its board of directors has approved the purchase of $1 million worth of Bitcoin as part of its capital management strategy. In addition, the company will now accept cryptocurrency payments on CWSpirits.com, allowing customers to flexibly use digital currency to purchase alcoholic beverages. As part of this plan, LQR House has adopted a policy to reserve up to $10 million in crypto payments as Bitcoin, reflecting the company's confidence in the long-term potential and value of digital assets. The press release stated that while Bitcoin will now be included in LQR House's diversified strategy, the company remains firmly committed to its core business.

It is reported that LQR House is a niche e-commerce platform focused on spirits and beverage industry.