Trump has given his final warning, and this time the world isn’t laughing. The White House has mailed out formal tariff notices to Mexican President Claudia Sheinbaum and European Commission President Ursula von der Leyen, saying that 30% tariffs will kick in for both countries starting August 1.
In those letters, Trump accused Mexico of not stopping fentanyl from flowing into the US and blamed the EU for an “unfair” trade imbalance. He didn’t ask for negotiations, he told them what’s coming.
Both were told they could act quickly to avoid the worst of it, but he also warned he could raise those rates even higher if their replies weren’t good enough.
This isn’t some vague threat tossed out at a rally. The clock is ticking. As countries from India to Japan scramble for breathing room, the administration is moving forward like nothing is negotiable anymore.
Scott Bessent, the Treasury Secretary, is flying to Japan. EU trade officials are trying to carve out last-minute deals on cars and farm exports. But nobody’s sure that’s even going to matter now. What Trump has set in motion looks a lot more like a declaration than a discussion.
Trump punishes allies, warns more letters are coming
The August 1 deadline was already brutal. But Trump didn’t stop with Mexico and the EU. He added South Korea, Japan, Canada, and Brazil to the list. South Korea and Japan were hit again after stalling in talks. Canada’s Prime Minister Mark Carney didn’t escape either, even after what one official called a “charm offensive.”
Carney’s country is now facing 35% tariffs, although energy and USMCA-compliant goods are still capped at 10%. Brazil? They got slapped with 50%, not for trade, but because of politics. Specifically, Trump wants Brazil to drop its legal actions against Jair Bolsonaro, and now he’s using tariffs to get it done.
As more letters go out, countries that thought they had time are starting to panic. The White House made it clear. Countries “no longer worthy of talks” will just be told their new rate, and that’s it. A US official said some of these countries might not even get a phone call first.
This isn’t new. Back on April 2, Trump announced what he called “Liberation Day,” where trade surplus nations were hit with unilateral hikes. But now he’s pushing further. Peter Navarro, his trade adviser, went on Bloomberg Friday to tell Canadians they need to “negotiate fairly.” He said the door is still open, but didn’t say for how long. In short: if you haven’t got a deal now, good luck.
Trump extends deadline but adds new tariffs
The original deadline was July 9. During a cabinet meeting, Scott told officials the US was collecting record import taxes. Trump used that moment to re-announce his copper tariff, which is now locked in at 50% and will apply to a wide range of byproducts. He also threw in a 200% tariff on pharmaceuticals, though he didn’t say when that one would activate.
He also took a swing at the financial press and investors who bet on what’s been called the TACO trade, short for “Trump always chickens out.” That bet’s not aging well. Now that countries like India are pushing forward with deals to get proposed tariffs under 20%, there’s rising belief that this deadline is the real one. A person close to the Indian government said they don’t expect to get a formal demand letter, but that talks are still going just in case.
But even with Scott heading to Tokyo, there’s no confirmation that Japan’s offer will be enough. A US official said they’re still waiting for “a better number.”
Lars Suedekum, adviser to German Finance Minister Lars Klingbeil, said he sees the whole thing as tactical. “We’ve seen this many times in recent weeks: customs announcements followed by suspensions and customs breaks,” he said. “It’s been quite a back and forth. I see no reason why it should be any different this time.”
As of now, only three deals have been confirmed: one with the UK, one with Vietnam, and a tariff “truce” with China. But none of them are locked down. The UK agreement is facing new issues with metals. China’s deal cooled tensions, but left most big questions unresolved. Vietnam was blindsided by a higher rate than expected, which officials there say looked more like punishment than partnership.
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