Google's proposed sale of ad tech falls short of U.S. Department of Justice requirements
Jinse Finance reported that a Google attorney stated on Monday that Google had considered selling part of its advertising technology business to address antitrust concerns in Europe and the United States, but the proposal by the U.S. Department of Justice for a mandatory sale of its ad trading platform demanded far more than that. Google’s external counsel said that the Department of Justice is requiring a “complete technical separation and divestiture” of Google’s ad trading platform AdX. The Department of Justice and Google will begin a two-week hearing next week to discuss whether the company must sell part of its business after a judge ruled that Google illegally monopolized two ad tech markets. “Google had considered a business divestiture,” the lawyer said, “but that is entirely different from the Department of Justice’s proposal in every respect.”
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