Investment firm Bernstein has announced that it has revised Booking Holdings' target price from $4,698 to $188.

This adjustment aims to reflect the company's recent 25-for-1 stock split. The method for calculating the adjusted target price is as follows: the original target price of $4,698 divided by the split ratio of 25 yields the new target price of $188. This is a technical adjustment intended to maintain consistency in valuation metrics and does not indicate any change in analysts’ views regarding the company's fundamentals. After the stock split, the price per share of the company decreases and liquidity is expected to improve, enabling more retail investors to participate in trading. Booking Holdings owns several renowned travel booking platforms such as Booking.com, Priceline, Agoda, Kayak, and OpenTable.