Sports and leisure brand giant Lululemon Athletica recently unveiled its store expansion plan for fiscal year 2026

According to the plan, the company will add approximately 15 new physical stores in North America, with eight new stores opening in the Mexican market, making it the key area of this expansion. This strategic layout highlights Lululemon's emphasis on the growth potential of the Latin American market. By deepening its retail network in Mexico, the brand is expected to further tap into consumer demand in the region and consolidate its competitive advantage in the global sports apparel sector.