Chip shortage hits the computer motherboard market, four major motherboard manufacturers lower annual sales targets

Glonghui, May 8｜Over the past six months, the prices of major personal computer components have risen across the board, with memory modules and solid-state drives seeing the largest increases. It is reported that all four major motherboard manufacturers have lowered their annual sales targets, with total shipments expected to shrink by 28%. The details are as follows: ① ASUS sold an estimated 15 million motherboards last year, but will ship only just over 5 million this year. The company may have difficulty reaching its 10 million sales target before the end of this year, a projected year-on-year decrease of 33%. ② GIGABYTE and MSI sold 11.5 million and 11 million motherboards respectively last year. Both companies have lowered their internal shipment forecasts for 2026 to 9 million and 8.4 million units, representing year-on-year decreases of 22% and 24%. ③ The most impacted motherboard producer, ASRock, expects motherboard shipments to fall by 37%, from 4.3 million units in 2025 to 2.7 million by the end of this year.