IREN acquires marketing agency Awaken, founder to become IREN's head of brand marketing
Foresight News reports that Bitcoin mining company and AI cloud service provider IREN has announced the acquisition of the creative and media agency Awaken. Awaken will cease independent operations, and its core team members, including Awaken founder and CEO Chris Parker, will join IREN as executives to lead IREN’s brand and marketing strategy. IREN stated that Awaken has previously served as its main external marketing partner, and by bringing the team in-house, the company aims to support its expansion into North America, Europe, and Asia-Pacific regions.
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