Samsung Electronics leads the smartphone market in South America, the Middle East, and Southeast Asia in Q1
Source: Global Market News
Industry data released on Monday shows that Samsung Electronics led the smartphone market in Central and South America, the Middle East, and Southeast Asia in the first quarter, thanks to stable sales of its high-end Galaxy S26 series and entry-level Galaxy A series smartphones.
According to industry tracker Omdia’s compiled data, Samsung Electronics sold approximately 12.9 million smartphones in the Central and South American market from January to March, accounting for 37% of the region’s total smartphone sales of 34.8 million during the same period.
Omdia stated that strong sales of the Galaxy A series smartphones, along with a diversified product lineup that meets market demand, have driven overall performance growth for Samsung Electronics.
In the Middle East market, first-quarter smartphone sales declined by 6% year-on-year to 11 million units, but Samsung Electronics led the market with a 34% share, driven by strong demand for the latest Galaxy S26 and Galaxy A series smartphones.
The company also sold 4.6 million smartphones in the Southeast Asian market, accounting for 21% of the region’s total smartphone sales in the first quarter.
Omdia noted that the robust sales of the Galaxy S26 series launched in January, as well as steady demand for the Galaxy A series, helped Samsung Electronics expand its market share in Southeast Asia. The region’s first-quarter smartphone sales fell 9% year-on-year.
Previously, Omdia stated that Samsung Electronics ranked first in the global smartphone market in the first quarter, with a market share of 22%.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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