Strive CEO Matt Cole predicts digital credit dividends will surpass money market accounts

Here’s a sentence you probably didn’t expect to read today: a Bitcoin treasury company thinks it can replace your money market account. Strive, the Nasdaq-listed firm trading under ticker ASST, is rolling out daily dividend payments on its Variable Rate Series A Perpetual Preferred Stock, known as SATA, starting June 16, 2026. The annualized rate? A cool 13%.

What SATA actually is, and why daily dividends matter

SATA is a preferred stock, which means it sits between common equity and debt in a company’s capital structure. Holders get fixed dividend payments before common shareholders see a dime. The twist here is the payout frequency: daily, rather than the monthly or quarterly cadence that dominates traditional finance.

Cole has described this daily payout structure as a “zero-to-one innovation,” designed to tap into the money flows that currently run through money market and checking accounts. SATA would become the first listed US security to offer this kind of daily dividend structure.

The $3 trillion bet on digital credit

Cole estimates that digital credit, the umbrella term Strive uses for preferred equity instruments backed by corporate Bitcoin holdings, could represent a $3 trillion market opportunity. He believes this opportunity surpasses the total addressable market for Bitcoin ETFs.

Both SATA and Strategy’s comparable product STRC, which yields approximately 11.5%, reportedly outperformed direct Bitcoin holdings during a recent 50% market downturn. Crucially, they maintained their dividend payments throughout that period.

Strive filed in April 2026 for the first dedicated Digital Credit ETF, with the proposed ticker DGCR. The fund would focus on holdings like SATA and STRC, essentially packaging these preferred equity instruments into a single accessible wrapper.

Can the dividends actually sustain?

Strive says its fiscal reserves cover over 18 months of dividend payments, comprising a mix of cash and STRC holdings. The sustainability ultimately depends on the underlying Bitcoin treasury generating enough value to keep the machine running.

What this means for investors

The risk to watch is concentration. Right now, the digital credit universe is essentially two products: SATA and STRC. A $3 trillion market opportunity is compelling in theory, but the current reality is a handful of instruments from a small number of issuers. Diversification within the category is limited, and any stress at either Strive or Strategy would ripple through the entire asset class.