Adobe: Amazon Prime Day reaches $8.3 billion in spending on the first day, a year-over-year increase of 5.3%

格隆汇 June 24｜Adobe Analytics stated that on the first day of Amazon Prime Day, online spending by US retailers increased by 5.3% year-over-year, reaching $8.3 billion. This four-day shopping event kicked off on Tuesday, taking place earlier than in previous years. As consumer focus shifts toward essential goods, this event will serve as a litmus test for the purchasing power of US consumers. Adobe Analytics reiterated its forecast that US retailers will achieve $26.3 billion in online sales through this event.