Cathie Wood’s investment in football group turned crypto hoarder backfires
Here’s a sequence of events that sounds like it was generated by a fever dream: a Nasdaq-listed football group operating clubs across four countries takes a $300 million investment from Cathie Wood’s ARK Invest, promptly pivots to hoarding Solana tokens, rebrands parts of itself “Solmate,” watches its stock rocket 225% in a single day, then watches it all collapse. That is, in fact, what happened to Brera Holdings.
The Financial Times reports that Wood’s bet on Brera has now officially backfired, with the company’s transformation into a crypto treasury vehicle failing to deliver sustained value by mid-2026.
From football pitches to Solana wallets
Brera Holdings is, on paper, a football operator. The Ireland-based, Nasdaq-listed company runs clubs in Italy, North Macedonia, Mozambique, and Mongolia. Its board includes economist Arthur Laffer, the supply-side economics guru behind the famous Laffer Curve.
That changed on September 18, 2025, when ARK Invest and its partners, including the UAE-linked Pulsar Group, closed a $300 million private investment round in Brera. The company then announced something that had nothing to do with football: a pivot to a “Solana-based digital asset treasury” strategy.
The market loved it. Brera’s stock, trading under the ticker BREA, surged 225% intraday on the news. Then the next trading day arrived, and the stock reversed sharply.
The MicroStrategy playbook doesn’t always work
Brera chose Solana rather than Bitcoin. Bitcoin has established itself as the institutional-grade digital asset. Solana, while impressive from a technology standpoint, carries higher volatility and hasn’t achieved the same level of institutional acceptance as a treasury reserve asset.
No significant Solana token sales or major strategic developments from Brera have been publicly detailed. The company appears to have accumulated SOL and then, well, sat on it.
What this means for investors
For ARK Invest, this is a notable misstep. ARK’s Bitcoin ETF has been a commercial success. But a $300 million allocation to a football-group-turned-Solana-hoarder is a different category of bet entirely.
When MicroStrategy began buying Bitcoin in 2020, the company’s stock became the easiest way for institutional investors to get Bitcoin exposure before spot Bitcoin ETFs existed. By late 2025, spot Bitcoin ETFs were widely available and spot Solana ETFs were in regulatory pipelines, eliminating the structural advantage that had justified earlier treasury-model premiums.
Investors should pay close attention to what happens next with Brera’s Solana holdings. If the company begins liquidating tokens, it could create additional selling pressure on SOL, particularly if the position is large relative to daily trading volumes. And if ARK moves to exit or write down its position, it could signal a broader cooling of institutional appetite for the corporate crypto treasury trade.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Updated Version 4 - Mattel Investor Ariel Urges Sale Amid Stalled Turnaround
Ariel Investments holds a 5.4% stake in Mattel and believes the stock remains severely undervalued. Mattel stated it will take into account the opinions of Ariel and other shareholders. According to sources, Authentic Brands Group approached Mattel last week, with a potential valuation of around $6 billion. Analyst comments and a chart were added in paragraph 10. Juveria Tabassum/Angela Christy M Reuters, October 5 – A letter obtained by Reuters shows that a major shareholder of Mattel (MAT.O) on Monday urged the Barbie-maker to explore a sale, citing stagnant growth in performance and profitability. Ariel Investments, holding a 5.4% stake in Mattel, stated that the company’s stock is still severely undervalued. “We believe that strategic buyers would be willing to acquire your company at a price significantly above the current share price,” Ariel Co-CEO John Rogers wrote in a letter to Mattel’s board. The asset management firm suggested Mattel's options include “divesting significant assets, mergers, and/or an outright sale of the company.” Ariel believes other toy companies may be interested in Mattel’s asset portfolio, as well as entertainment firms and traditional private equity companies. In recent years, despite Mattel’s stabilizing business and the box-office success of the Barbie movie, the company has faced fluctuating sales and rising input costs. Operating profit has declined for six consecutive quarters. In after-hours trading, Mattel's shares rose 0.9% to $16.20. Ariel’s initiative comes as Mattel undergoes leadership changes (link). CEO Ynon Kreiz stepped down last month to become Co-CEO of Paramount Skydance (PSKY.O), while board member Roger Lynch—former editor-in-chief of Vogue and head of Condé Nast, parent company of The New Yorker—will assume the CEO role next month. Mattel replied to Reuters by email: “Our board and management team are committed to acting in the best interests of all shareholders, and will consider the views expressed in the letter from Ariel Investments, as well as those of other Mattel shareholders.” This is the second time this year investors have asked Mattel to consider strategic options. In May, Mattel investor Southeastern Asset Management called for the company to explore various options (link), including privatization, acquisition by competitor Hasbro (HAS.O), or by a major media company that could value Mattel’s assets more fairly than the public market. Last week, a person familiar with the matter told Reuters that Authentic Brands Group (AUTH.N) approached Mattel about a potential acquisition (link), which could value the toymaker at about $6 billion or higher. The source noted that there is no guarantee Mattel will accept Authentic Brands’ proposal, and the company is not conducting a formal sale process at this time. Following the news, Mattel’s share price soared. Despite the rebound, the stock remains down about 20% year-to-date. According to London Stock Exchange Group (LSEG) data, Mattel’s 12-month forward price-to-earnings ratio stands at 9.99, compared to an industry average of 14.03. “I think this just reflects the market’s frustration about the business possibly being a bit stagnant. Given the current level of valuation, now may be a good time to turn around the business away from the spotlight of investors,” said Morningstar analyst Jaime Katz. (For the convenience of non-English speakers, Reuters automatically translates its reports into several languages. As automated translations may contain errors or lack context, Reuters does not guarantee the accuracy of automated translation texts and provides them solely for readers’ convenience. Reuters assumes no liability for any loss or damage resulting from the use of the automated translation feature.)
42% premium, five years to break even with capital cost, Schneider Electric sets record with $23 billion acquisition of PTC, stock price plunges
Schneider Electric’s acquisition of industrial software company PTC marks the latest move by European industrial companies to accelerate their bets on AI. While the strategic rationale is acknowledged by analysts, the financial cost of the deal is heavy. PTC is expected to generate only about $1.5 billion in operating profit by 2031, and the anticipated cost savings to be realized three years from now will only contribute an additional $280 million.
Custodia Bank CEO Caitlin Long warns tokenized deposits could outpace stablecoins

Spacex closed up 7.6%, reaching a new high since June, helping Musk "regain" his trillionaire status
SpaceX's stock surged nearly 8% on Monday, with Elon Musk's net worth rebounding to approximately $1.03 trillion, reclaiming the top spot on the billionaire list. Morgan Stanley released a bullish report, setting a target price of $300 and stating that the company's value is underestimated. The rally was driven by multiple catalysts, including expectations for Starship recovery, expansion of AI business, and over $12.7 billion in defense contracts.
