Trump reports over $1.4 billion in income from crypto ventures as outside investors lost billions
The Trump family’s crypto empire has been very, very good to the Trump family. A Reuters investigation published on June 9 found that the former president and his relatives have pulled in at least $2.3 billion from cryptocurrency ventures since late 2024, with the lion’s share coming from governance token sales through their decentralized finance platform, World Liberty Financial.
Outside investors in these same projects lost roughly $2.3 billion.
Where the money came from
The biggest revenue engine was World Liberty Financial, a DeFi platform co-founded by members of the Trump family. The platform issued 30 billion governance tokens called WLFI, raising approximately $1.4 billion in the process.
Roughly 75% of those revenues flowed to entities associated with the Trump family. That works out to about $987 million from World Liberty Financial alone, with additional revenue streams pushing the total above $1.4 billion from that single venture.
The $TRUMP memecoin generated about $1.2 billion in sales, contributing an estimated $616 million to the family’s profits.
A pattern of brand leverage, minimal risk
These crypto projects were launched or significantly expanded around the 2024 presidential campaign, a period when Trump was actively promoting pro-crypto policies.
Earlier financial disclosures in 2025 had shown Trump reporting $57 million from World Liberty token sales. The jump from $57 million to over $1.4 billion suggests either an enormous acceleration in sales activity or that earlier disclosures captured only a fraction of the full picture.
The retail investor reckoning
The most striking finding from Reuters’ investigation is the near-perfect inverse relationship between family profits and investor losses. Outside investors collectively lost about $2.3 billion across these projects, a figure that almost exactly mirrors what the Trump family earned.
The value of both WLFI tokens and the $TRUMP memecoin declined sharply from their peaks, reflecting both broader crypto market volatility and the fundamental challenge of sustaining demand for tokens whose primary utility is association with a political figure.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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