During the World Cup, prediction market trading volume exceeded $50 billion, with Kalshi attracting a large number of women and first-time bettors.

According to Odaily, during the kickoff of the 2026 World Cup, prediction market platforms Kalshi, Polymarket, and Rothera, owned by Robinhood, together reached a record monthly trading volume of over $50 billion. Kalshi attracted a large number of female and first-time betting users, with its growth rate surpassing traditional sports betting platforms. Major institutional trading firms are entering this sector, establishing dedicated trading desks and treating prediction markets as financial derivatives. (CoinDesk).