Meta Sees Personal Agents Becoming a Massive Market -- Market Talk

1730 ET - Meta is building new personal agents that it expects to become the foundation of its next wave of products, CEO Mark Zuckerberg says during a call with analysts. The agents will work 24/7 on consumers' behalf, helping to improve their health, relationships, finances and more, he says. While agents have thus far taken off among engineers who are willing to spend time making them work, these consumer-focused agents will need to work right out of the box, and be easy enough for billions of people to use, he says. "We think that consumer personal agents is going to end up being an extremely important and massive market." Five years from now, billions of people will likely have a personal agent that understands their goals, Zuckerberg says.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

July 29, 2026 17:30 ET (21:30 GMT)