Due to high marketing expenses during the FIFA World Cup, Adidas reported earnings below expectations. In the second quarter, Adidas recorded earnings before interest and taxes (EBIT) of 574 million euros, lower than the average expectation of 623 million euros. The significantly underwhelming EBIT and the unchanged earnings outlook may disappoint the market.

Due to high marketing expenses during the FIFA World Cup, Adidas reported earnings below expectations. In the second quarter, Adidas recorded earnings before interest and taxes (EBIT) of 574 million euros, lower than the average expectation of 623 million euros. The significantly underwhelming EBIT and the unchanged earnings outlook may disappoint the market.

智通财经2026/07/31 01:01

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Due to high marketing expenditures during the FIFA World Cup, adidas reported lower-than-expected earnings. In the second quarter, adidas recorded earnings before interest and tax (EBIT) of 574 million euros, below the average expectation of 623 million euros. Both the significant shortfall in EBIT and the maintenance of unchanged profit expectations may disappoint the market.

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