National CineMedia akuisisi Captivate senilai USD 275 juta
Reuters2026/08/11 20:08- National CineMedia akan mengakuisisi Captivate dari Generation Partners dengan nilai perusahaan USD 275 juta, memperluas bisnis iklan video luar ruang.
- Gabungan jaringan diproyeksikan mencakup lebih dari 48.000 layar di bioskop, perkantoran, dan hunian pada 185 DMA.
- Captivate mengoperasikan lebih dari 26.000 layar di lebih dari 11.000 gedung; sekitar 90% pendapatan iklan berasal dari jaringan kantor.
- Pendanaan memakai utang berjangka baru USD 275 juta; kas tersedia dipakai untuk membiayai ulang fasilitas kredit bergulir.
- Penutupan ditargetkan pada paruh kedua 2026; sinergi biaya diperkirakan melampaui USD 3,5 juta per tahun pada tahun pertama.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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