Ericsson unit Vonage helps Max Factory double active customer base in one year

Reuters2026/08/19 12:31

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Ericsson unit Vonage was selected by Italian retailer Max Factory Group to run customer messaging across WhatsApp, RCS, SMS.
Deployment of Vonage Messages API, Vonage Conversational Connect doubled Max Factory’s active customer base within one year.
Max Factory reported a 65% read rate for its personalized email marketing campaign over the same period.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Telefonaktiebolaget LM Ericsson published the original content used to generate this news brief via Business Wire (Ref. ID: 202608190830BIZWIRE_USPR_____20260818_BW500763) on August 19, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Ericsson unit Vonage helps Max Factory double active customer base in one year

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