eDreams Odigeo scales Prime travel subscription platform in Poland

Reuters2026/08/24 09:38

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eDreams Odigeo scaled its Prime travel subscription platform to full rollout in Poland as part of its international expansion plan.
Prime recorded a strong attach rate in Poland, lifting the share of customers converting to paid subscribers.
Targets more than 13 million Prime members by 2030, with Poland positioned as a growth market beyond Western Europe.
Poland’s online travel market totals EUR 3.4 billion, with the online travel agent segment at EUR 2.5 billion, growing about 10% annually.
Long-term financial targets and guidance remained unchanged.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. eDreams Odigeo SA published the original content used to generate this news brief via Business Wire (Ref. ID: 20260824263727) on August 24, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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eDreams Odigeo scales Prime travel subscription platform in Poland

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