Dick's Sluggish Footwear Results Signal Pain for Deckers, Analysts Say -- Market Talk

1848 ET [Dow Jones]--Weaker athletic footwear results from Dick's Sporting Goods could signal pressure for Deckers Outdoor's Hoka running shoe brand, Jefferies analysts say. Dick's pointed to softness across parts of the footwear market that worsened throughout the latest quarter, and expects elevated levels of promotions to continue through the end of the year as inventory remains too high, the analysts say. While much of the weakness seems tied to older franchises, retro products and lifestyle footwear, Hoka has likely faced some pressure given lifestyle adoption is a key pillar of the bull case around the brand, the analysts say. "We also believe HOKA's reliance on core franchises and routine refreshes has contributed to recent growth deceleration amid limited newness and rising competition," they say. For example, Hoka's Bondi style hasn't been updated since early last year, though management plans to expand the franchise next year, the analysts say. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

August 25, 2026 18:51 ET (22:51 GMT)