Perion buys in-store retail media firm PRN for up to $12 million cash

Reuters2026/08/26 11:02

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Perion agreed to buy in-store retail media company PRN for up to USD 12 million in cash at closing.
Deal adds exclusive multi-year in-store inventory partnerships across major North American retailers, expanding point-of-purchase reach.
PRN will operate as Perion Retail Networks, extending Perion’s execution layer into in-store environments alongside DOOH, CTV, commerce, and social.
Transaction expected to be accretive from closing, with about USD 3 million of adjusted EBITDA contribution in 2027.
Perion does not expect a material impact on its full-year 2026 outlook.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Perion Network Ltd. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260825894529) on August 26, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Perion buys in-store retail media firm PRN for up to $12 million cash

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