Baozun Q2 FY26 net income turns to RMB 17 million; revenue rises 7.5% to RMB 2.74 billion
Reuters2026/08/27 10:34- Baozun posted Q2 revenue of RMB 2.74 billion, up 7.5% year over year.
- Operating income swung to RMB 63.4 million from an operating loss; margin improved to 2.3% from -0.4%.
- Net income attributable to ordinary shareholders turned to RMB 17 million; earnings per ADS swung to RMB 0.29.
- E-Commerce revenue rose to RMB 2.3 billion, while Brand Management climbed to RMB 485.6 million, up 21.9%.
- Management cited stronger BEC efficiency, continued Gap momentum, early AI automation pilots; 2028 non-GAAP operating income target raised to at least RMB 700 million.
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