Prime Drink Group, Geloso sign LOI to form 50/50 Beach Day Every Day expansion venture
Reuters2026/08/27 11:31- Prime Drink Group signed a non-binding LOI with Groupe Geloso unit GefCo to expand Beach Day Every Day beyond Quebec.
- Plan calls for a 50/50 new company to handle distribution, marketing, production, development across Canada ex-Quebec, the US, Europe.
- Geloso would run operations in the territory; Prime would contribute Beach Day Every Day assets to the venture.
- Partnership is conditional on due diligence, completion of Prime’s announced acquisition of Prime Capital Investments, consents, definitive agreements.
- Beach Day Every Day generates tens of millions of dollars in annual sales in Quebec, positioning the brand for broader rollout.
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