Market Chatter: Apple Explores Screenless Fitness Tracker Similar to Whoop's Device

01:02 PM EDT, 09/22/2026 (MT Newswires) -- Apple (AAPL) is developing a screenless fitness tracker similar to Whoop's wrist device, Bloomberg reported Tuesday, citing people familiar with the matter. The company has been exploring the segment for several months and is building prototypes, the report said. A decision hasn't been made on a product release, and if Apple proceeds, the fitness tracker debut likely wouldn't debut before 2028, the report said. Apple did not immediately respond to a request for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.) Price: 342.43, Change: +3.45, Percent Change: +1.02