BUZZ - Roblox shares fall after Google and Unity announce the launch of an AI-powered game creation platform

路透社2026/10/07 12:49

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On October 7 – After Google and Unity announced the launch of a new AI gaming platform (link), the share price of gaming platform Roblox (RBLX.N) dropped 4.8% in pre-market trading to $43.39. The platform jointly developed by Google (GOOGL.O) and Unity (U.N) allows users to generate and customize playable games using only text prompts, without programming. Roblox has been expanding its own AI creation suite (link), including the introduction of the "Build" text-to-game tool in July, as well as other generative AI features added for developers in September. As of the previous trading day's close, RBLX had fallen roughly 44% year-to-date. (For the convenience of non-English speakers, Reuters has automated translation of its reports into multiple languages. Since automated translation may contain errors or lack the required context, Reuters does not guarantee the accuracy of automated translations and provides them for the convenience of readers only. Reuters bears no liability for any damages or losses arising from the use of automated translation.)

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October 7 - ** After Google and Unity announced the launch of a new AI gaming platform (link), the share price of gaming platform Roblox (RBLX.N) fell 4.8% in pre-market trading to $43.39

** The platform jointly created by Google GOOGL.O and Unity U.N allows users to generate and customize playable games using text prompts, without any programming required

** Roblox has been expanding its own AI creation suite (link), including a text-to-game tool called “Build” launched in July, as well as other generative AI functions added for developers in September

** As of the close of the previous trading day, RBLX has declined by around 44% year-to-date

(To assist non-native English speakers, Reuters provides automated translations of its report into several other languages. Since automated translation may contain errors or lack needed context, Reuters does not guarantee the accuracy of the automated translation and provides it solely for readers’ convenience. Reuters accepts no responsibility for any harm or loss resulting from the use of automated translation functionality.)

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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华尔街见闻•2026/10/14 08:11