Salesforce agrees to buy Braze for $5.66 billion in enterprise value
Bitget2026/10/20 12:06- Salesforce agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value.
- Holders of Braze Class A common stock will receive $47.50 in cash per share.
- The transaction is expected to close in fiscal 2028, subject to Braze shareholder approval and required regulatory approvals.
- Braze’s real-time engagement and AI capabilities are expected to strengthen Marketing Cloud’s cross-channel personalization.
- No change is anticipated to fiscal 2027 guidance; long-term targets remain unchanged.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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