Bath & Body Works Opens First Feel Good Concept Store

09:28 AM EDT, 10/23/2026 (MT Newswires) -- Bath & Body Works (BBWI) said Friday it has opened the first of its new Feel Good fragrance concept stores in Charlotte, North Carolina. The company said it plans to open similar stores this fall in Columbus, Ohio and Miami, Florida. The store has feature walls, testing stations and areas to encourage the exploration of fragrances and formulas, it said.