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Herc Names Aaron Birnbaum as CEO

Herc Names Aaron Birnbaum as CEO

MT newswireMT newswire2026/10/26 13:06
09:06 AM EDT, 10/26/2026 (MT Newswires) -- Herc (HRI) said Monday that Aaron Birnbaum, currently president, has been named CEO, effective Jan. 1, 2027, succeeding Larry Silber, who will transition to executive chairman. Birnbaum will remain president and join the company's board, Herc said. Birnbaum was named president in January after serving as chief operating officer since 2020, the company said.
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