Etsy Marketing More on TikTok to Reach Gen Z Shoppers -- Market Talk
Dow Jones2026/10/28 14:001000 ET - Etsy says it is spending more on social media channels where it hopes to appeal to younger shoppers. The online marketplace has shifted more spending to platforms such as TikTok, a channel where Etsy wasn't spending much just six months ago, executives tell analysts on a call. In the third quarter, half of Etsy's impressions on TikTok reached people 18 to 29 years old. The marketing strategy is part of Etsy's effort to win back buyers who may have made a purchase once on the platform, but aren't consistently engaged. (katherine.hamilton@wsj.com)
(END) Dow Jones Newswires
October 28, 2026 10:00 ET (14:00 GMT)
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