Burger King Aims to Keep Its Lead Over Wendy's -- WSJ
Dow Jones2026/10/29 19:43By Heather Haddon
Burger King just wrestled back the No. 2 spot for U.S. burger chain sales from Wendy's, and it aims to keep it.
The fast-food chain's U.S. president, Tom Curtis, said Thursday that the brand is planning more upgrades of its core menu items next year, like it did with its Whopper and nuggets. Those new items are still generating more sales, Curtis said, with Burger King's U.S. same-store sales growing 8.4% in the third quarter.
The chain now has an opening to further pick up share as Wendy's is potentially going private. Asked about the take-private deal, Curtis said he respects Wendy's and its CEO's turnaround efforts.
"It all comes down to execution," Curtis said in an interview. "The business is not that complicated."
This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).
(END) Dow Jones Newswires
October 29, 2026 15:43 ET (19:43 GMT)
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