Market Chatter: Tesla Accused of Misleading Marketing of Full Self-Driving in South Korea

03:49 AM EST, 11/04/2026 (MT Newswires) -- Tesla (TSLA) is being accused by a South Korean consumer protection organization of misleading tens of thousands of customers by selling driver-assistance software the company knows cannot be legally used in most vehicles in the country, Reuters reported Wednesday, citing a complaint that is planned to be filed on Thursday. Tesla has been marketing its supervised Full Self-Driving software in South Korea for years, charging lump-sum payments of 9.04 million won ($6,749) even as the tool can only be used with only about 20% of its vehicles in the country, the report said, citing a complaint that will be filed by Citizens United for Consumer Sovereignty with the Korea Fair Trade Commission. Tesla, CUCS, and the trade commission did not immediately reply to MT Newswires' request for comment. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)