Canadian Tire to Invest C$200M to Expand Mark's Large-Store Concept, Casualwear Push

By Adriano Marchese

Canadian Tire plans to invest 200 million Canadian dollars ($142.8 million) to expand a new store format across its Mark's apparel banner as it looks to capture a larger share of Canada's casualwear market.

The Canadian retailer is pushing the new commitment through 2028 under its "Bigger, Bolder, Better" store concept idea and comes after Mark's opened its largest store to date, a 36,000-square-foot location in Thunder Bay, Ontario.

The investment is part of Canadian Tire's broader C$2 billion, four-year "True North" strategic capital program. The retailer said the larger format has boosted new customer acquisition by nearly 50% at converted locations, compared with 7.5% for the rest of Mark's store network, driven mostly by women and younger customers.

Canadian Tire said Wednesday that customers are responding more positively to a broader assortment of casual brands that it carries at its Mark's stores.

"While Mark's remains a leader in industrial workwear, the banner's evolving brand strategy is expanding its relevance in casualwear," the company said.

Mark's currently operates 21 of the new-format locations across five provinces, with plans to convert or open 40 of its 387-store network into the concept by the end of 2028.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

November 04, 2026 09:52 ET (14:52 GMT)