Visa forecasts US holiday retail sales to rise 4.5% in 2026
Bitget2026/11/05 12:12- Visa forecasts U.S. retail sales will rise 4.5% year over year in November-December 2026, the strongest holiday growth since 2021.
- Holiday goods prices are projected to rise 3.4%, with inflation-adjusted spending increasing 1.1%.
- Consumers plan to spend $777 on gifts, up 5.6% from $736 in 2025.
- Higher travel costs favor merchandise spending, with 27% prioritizing physical gifts versus 15% prioritizing experiences.
- The retail sales forecast excludes travel and dining, leaving retailers positioned to capture spending diverted from holiday trips.
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