Amazon's Ad Auctions in the Spotlight -- WSJ
Dow Jones2026/11/05 22:15By WSJ Staff
Amazon's biggest headache today isn't so much its stock price as it is a Federal Trade Commission press release calling out new details from its lawsuit alleging the online retailer secretly messed with auction prices for advertisers in order to boost its revenue.
The FTC and 22 states sued Amazon in August. In newly unredacted portions of the suit, the FTC alleges that Amazon raised prices on its auctions for certain ad spots by as much as 50% above actual auction results on ordinary days and more than tripled prices on major shopping days like Prime Day and Black Friday.
Amazon said the FTC "fundamentally misunderstands how advertisers operate."
This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).
(END) Dow Jones Newswires
November 05, 2026 17:15 ET (22:15 GMT)
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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