BRC Shares Drop After Wider-Than-Expected 3Q Loss

By Chris Wack

BRC shares were lower after the company said it had a wider third-quarter loss compared with last year.

The stock was down 29%, at $9, in morning trade, and is down 36% in the past 12 months.

The company said it had a quarterly loss of $3.35 million, or 28 cents a share, compared with a loss of $486,000, or 5 cents a share, in the same quarter last year.

Revenue for the quarter was $108 million, compared with last year's $100.7 million.

Wholesale revenue increased 8.1% to $72.5 million, compared with $67 million in the third quarter of 2025. Wholesale growth was primarily driven by expanded distribution of packaged coffee, including entry into the dollar channel, continued gains in grocery, and pricing, the company said.

Revenue from Black Rifle Coffee shops decreased 8% to $5.4 million in the third quarter, compared with last year's $5.8 million. The decline reflected lower sales at company-operated stores, partially offset by growth in franchise and nontraditional locations. The company also said it saw higher green coffee costs, increased trade spending, higher third-party marketplace fees associated with e-commerce sales growth, and increased transportation costs.

For fiscal 2026, BRC backed its earlier guidance of revenue growth of at least 8%.

Write to Chris Wack at chris.wack@wsj.com

(END) Dow Jones Newswires

November 03, 2026 10:45 ET (15:45 GMT)